In the competitive beverage market, visual differentiation is often the first step in winning over consumers. With more and more options on the shelves, brands are looking for new ways to make an impact, and engraved bottle designs are gaining ground.
Le Coq now comes with a redesigned bottle, featuring an engraved design that promises to captivate both the eye and the touch. With embossed details, this change not only enriches the visual experience, but also adds a tactile dimension that invites you to pick up the bottle.
The new look was designed to reinforce the brand’s presence at the point of sale, creating a more distinctive and sophisticated impact. More than just an aesthetic update, this move goes beyond design: the engraved texture creates a sensory experience that begins the moment the consumer touches the bottle.
In an industry where first impressions matter, this type of update can be decisive in standing out from the competition and strengthening the emotional connection with the audience.
With embossed relief and engraved lines conveying quality and attention to detail, Le Coq’s new bottles reinforce the brand’s positioning in the RTDS universe, providing consumers with an experience that begins long before the first sip.