Booze Drinks continues to strengthen its presence in the Portuguese market. During the month of August, the company invested in small but effective marketing actions in three emblematic regions of Portugal: Alentejo, Algarve and Douro. These initiatives were carried out in partnership with local bars and restaurants, aiming to promote our brands and the new flavors that have already won over consumers.
At SHIMA BAR, in Alentejo, an action focused on El Galipote rum brand took place. The diversity of flavors, combined with the quality of the rum, provided consumers with a unique opportunity to explore new sensations. The event was a success, with SHIMA BAR customers enjoying the cocktails prepared with El Galipote, which strengthened the brand’s presence in the region.
At MUNGO’S BAR, in Algarve, the party was lively with the presence of El Galipote rum brand and BuzzBallz ready to drink cocktails. The two brands created a vibrant and energetic atmosphere, where customers had the opportunity to try and taste the new products. The interaction with the brands was extremely positive, resulting in a significant increase in demand for their products.
With a stunning view over the Douro River, DOURO RIO RESTAURANT, in the Douro region, was the chosen stage to promote Le Coq Cocktails. Restaurant visitors were treated to some gifts from the brand while enjoying the most popular cocktails of the summer. This initiative not only highlighted the quality of Le Coq Cocktails, but also reinforced the brand’s connection to moments of socializing with friends and family.
These initiatives achieved their proposed goals, receiving a warm reception from consumers. The month of August was, without a doubt, an important milestone in the growth and consolidation of the brands in the national market.