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In the competitive beverage market, visual differentiation is often the first step in winning over consumers. With more and more options on the shelves, brands are looking for new ways to make an impact, and engraved bottle designs are gaining ground. Le Coq now comes with a redesigned bottle, featuring an engraved design that promises...
We’re giving Le Coq a new face!Estamos a dar uma nova cara à Le Coq! Actually… several faces. We’ve entered a new phase of rebranding our communication and decided to give our cocktails even more personality. Each flavor will now have its own character, with stories, attitude and a a lot of irreverence. Just like...
Booze Drinks participated for the first time in the EMDPort Showroom 2025, a leading event that brings together members of Euromadi Portugal. The event took place at the prestigious Quinta das Camélias in Avintes, and was attended by several professionals from the wholesale distribution sector. Our presence at this event represents an important opportunity to...
Summer’s most famous ready-to-drink cocktails get a new flavor. Lemon Spritz is a cocktail that combines the taste of lemon, balanced with a touch of sparkling wine. A smooth and refreshing choice that balances sweet and bitter. Spritz is a market trend, which makes Le Coq an innovative cocktail brand that keeps up with consumer...
Our brand, Le Coq Cocktails, maintains its leadership as the nº1 brand in the ready to drink segment, according to Nielsen’s ranking. This achievement reinforces the brand’s position as a market leader and a benchmark of quality in the sector, standing out among major and distinguished national and international brands. The recognition in Nielsen’s ranking...
For the second year in a row, Le Coq Cocktails has been awarded the Five Star Award in the ready to drink category. The Five Star Award is an evaluation system that measures the level of satisfaction provided by products, services and brands to their users, within each consumption category. This system uses a methodology...
During the months of September and October, Booze Drinks held a series of presentations in the north and central regions of the country. The main goal of these sessions was to present the brand’s latest news and share its growth in the national market. The events, which took place in Lisbon, Viseu, Covilhã and Maia,...
What if we told you we are STOPPING THE TRAFFIC in supermarkets?! It’s true and we are counting on the help of Tokinomo! But after all, what is this tool? It is a supplement for supermarket shelves that captures the consumer’s attention and encourages product trial. Movement, sound and light are the means used by...
Booze Drinks continues to strengthen its presence in the Portuguese market. During the month of August, the company invested in small but effective marketing actions in three emblematic regions of Portugal: Alentejo, Algarve and Douro. These initiatives were carried out in partnership with local bars and restaurants, aiming to promote our brands and the new...
2024 will forever be remembered in the history of Booze Drinks. We were present at the 20th edition of Rock in Rio Lisboa and we could not be happier! What we leave you with is the result of many months of hard work, commitment and dedication on our part. It was four days of fun, music,...
